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Marston's: a curious rebranding

Marston's: a curious rebranding

National brewer Marston's is spending £1 million on rebranding some of its key brands. It says it needs to reach out to new and younger drinkers but will such curious names as Saddle Tank and Pearl Jet achieve the aim? And why is iconic Pedigree pale ale now called amber ale?

Added: Wednesday, November 2nd 2016

News

UBREW on the move with new beer range

UBREW on the move with new beer range

Community brewery UBREW in south London, where home-brewers can design and make their own beers, is now launching its own range of commercial beer with a five-barrel kit. UBREW opened with crowd funding backing in 2015, the brainchild of keen home-brewers Matt Denham and Wilf Horsfall. Their first beers are in bottle format but may be followed by cans and draught.

Added: Thursday, October 27th 2016

News

Marston's boost for ancient Kent hop farm

Marston's boost for ancient Kent hop farm

National brewer Marston's has invested in Hayle Farm in Kent to expand production of Sovereign hops. Hops have been grown at the farm for some 400 years and land used to graze sheep has been cleared to grow 30 rows of new hops. Sovereign is used in a number of Marston's beers as a bittering hop and will also be used for trial brews

Added: Monday, October 24th 2016

Feature

Audit Ale: taking account of history

Audit Ale: taking account of history

Audit Ale was once consumed in vast quantities at college feasts in Oxford and Cambridge to mark the annual settlement of rents from college land and farms. The style has been revived by Lacons and Westerham breweries and now Titanic and White Horse breweries have collaborated to brew a version of Audit ale that will be aged until next April

Added: Tuesday, October 18th 2016

News

Big jump in new beer brands

Big jump in new beer brands

New research records a 12% increase in the number of UK beer brands as new craft breweries come into operation. But some of the increase is down to global brewers moving into the craft sector and supermarkets buying their discounted brands

Added: Monday, October 17th 2016

News

BrewDog All Shook Up over Elvis

BrewDog All Shook Up over Elvis

Pictured are BrewDog founders James Watt and Martin Dickie, both now known as Elvis. They changed their first names when the Elvis Presley Estate in the U.S. threatened legal action when BrewDog launched a beer called Elvis Juice, an IPA infused with oranges and grapefruit. BrewDog is building a brewery in the U.S. and the two new Elvises are keen to make their mark there with Elvis Juice.

Added: Friday, October 7th 2016

News

Nicholson's autumn beer jamboree

Nicholson's autumn beer jamboree

Nicholsons 80 pubs are staging Beer Showcase until mid-October, with 139 beers from many cask and craft breweries throughout the country offering their beers. They will be backed by a number of celebrities, including Tony Hadley and Al Murray, the Pub Landlord, while brewers will give talks about the brewing process

Added: Friday, September 23rd 2016

News

Cask beer: it's the talk of the town

Cask beer: it's the talk of the town

The 2017 Cask Report, edited by Sophie Atherton, says more and more consumers are switching to real ale and are demanding greater information about how beer is brewed and the ingredients used. They also want tasting notes displayed in pubs so they can help choose the beers they prefer. To help consumers, Cask Marque, publisher of the Cask Report, is launching the Cask Finder app to give more information to drinkers

Added: Wednesday, September 21st 2016

Feature

Thomas Hardy's Ale: Return of the Native

Thomas Hardy's Ale: Return of the Native

The legendary barley wine Thomas Hardy's Ale, which disappeared when first Eldridge Pope's brewery closed and then O'Hanlon's brewery dropped the beer, has been restored...in Italy. Sandro and Michele Vecchiato of Interbrau bought the brand and it's now brewed for them by Meantime in London. It was launched in Milan but Interbrau plan to make it available in both the UK and the U.S.

Added: Sunday, September 18th 2016

Feature

US beer brightens Brixton food scene

US beer brightens Brixton food scene

An evening of fine vegetarian food at Salon in Brixton was highlighted by beers supplied by the Brewers Association from the United States. The organisation takes beer-and-food matching sufficiently seriously to employ a resident chef, Adam Dulye. Five courses were matched with beers ranging from saison to gose, IPA, Alt and Old Ale

Added: Saturday, August 13th 2016

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