Hare is hopping back for Easter as brewery goes on visitor trail
Added: Tuesday, March 19th 2013
Bath Ales’ Rare Hare Bounces Back This Easter
Independent brewer Bath Ales has re-introduced Rare Hare, the strongest beer in the Bath Ales portfolio, just in time for the Easter holidays.
Available in-store and on tap from 25th March, Rare Hare is set to live up to its name with pre-orders sales already rising fast.
A smooth premium beer that is full in flavour and dry and clean on the palate, Rare Hare makes unscheduled appearances in the Bath Ales’ brewing calendar and is only available in limited quantities.
First developed by Bath Ales’ head brewer in 2002, the chestnut beer offers cask lovers a dry, bitter taste with a hint of caramel and an aroma that is topped off with toffee notes.
Gerry Condell, head brewer at Bath Ales, said: “The appeal of Rare Hare lies in its smooth taste and each time it is released it proves very popular with our customers.
“The limited availability of Rare Hare, as well as its delicious taste, means that it is highly anticipated before it hits the pumps.”
Rare Hare packs a punch at 5.2% ABV and the special 2013 brew can be purchased in 500 ml bottles online atwww.bathales.com or in Bath Ales’ new shop at Hare House HQ in Warmley. Rare Hare is also available in cask across Bath Ales’ pub estate and in other venues across the South West while stocks last.
Bath Ales Opens Showcase Store at Hare House
Bath Ales has opened the doors on a new and improved facility where customers can stock up on their favourite Bath Ales beers and even check on the brews in progress.
Based at the brewer’s Hare House main site in Warmley, the new site has extra capacity and is the perfect showcase for Bath Ales’ expanding portfolio.
Giving customers an insight into the brewing process, Bath Ales brewery tours will shortly operate from the new location. The evening tours, which cater for between 12 – 25 people, allow customers to experience first-hand how Bath Ales turn malt, hops and water into Gem, Wild Hare and Special Pale Ale.
As well as the extra space, Hare House benefits from on-site parking and is already home to Bath Ales’ office staff, as well as the new innovative pilot brewery, giving visitors the chance to get closer to the action while browsing for their favourite tipple.
Roger Jones, managing director at Bath Ales, said: “This new facility is a great showcase for us and the extra room allows us to welcome even more people.
“We wanted to build a shop within Hare House so that customers can actually meet some of the staff working for the company – we’re always looking for feedback and really value the views of our customers. We definitely aspire to being a so-called 'Firm of Endearment', whereby our customers and staff can engage with our company culture. ”
Inside the new shop a glass wall gives visitors a peek into the heart of the building, where casks and kegs of different Bath Ales beers wait to be distributed to pubs and bars across the South West each day.
In the new shop Bath Ales beers are available in a number of different forms to suit every customer – from bottles and micro casks to gift packs. The company’s Bounders Cider will also be available in-store along with the full range of beers from Bath Ales.
Customers visiting the new shop will enjoy a 10% discount on retail prices and will also earn points on any purchases using the free Loyal Hare Force membership card.