Batemans celebrates 150th with new ale

Batemans Brewery in Wainfleet started with humble beginnings in 1874 and has been a continuous presence in Lincolnshire through two world wars, a keg beer revolution and a near buy-out following a family disagreement in the 1980s.

2004 sees the brewery’s 150^th year serving crafted beers in their 51 pubs and free trade customers.

Along with the celebrations, Batemans has decided to refresh the company’s branding and pump clips. A new logo was launched in January and the pump clip designs in mid-March.

Both the logo and the pump clips are easily recognisable as Batemans, harking to the tradition of craft brewing but positioning the business strongly for the next phase of growth called “Tradition with Ambition”.

Batemans brews a number of speciality beers every year involving a variety of collaborative brewers. This year the brewery has joined forces with Du Bocq from Belgium and Buxton Brewery.

The Wainfleet main core beers are XB, Triple XB and Yella Belly Gold. A new cask beer is about to be launched, recognising and celebrating the fifth generation of Batemans to join the family. The beer is called Fifth Generation or 5G for short.

5G is 4.2 per cent and is a light amber pale ale brewed with Maris Otter pale malt and oat malt. It has a smooth biscuity flavour and a hop aroma with peach, pineapple and passion fruit.

•Pictured managing director Stuart Bateman and marketing director Jaclyn Bateman.