Budweiser Budvar UK is updating its range with the relaunch of Budvar Reserve, the historic brewery’s premium 7.5% ABV premium Czech Lager, matured for 200 days.
With a completely new bottle design and branding, Budvar Reserve will initially launch through selected off-trade and online retailers in March.
The time needed to mature this acclaimed beer at the brewery in the town of České Budějovice, South Bohemia, as well as the relatively low volumes brewed, will make it a sought after, ‘buy-it-when-you-see-it’ premium beer.
Jitka Vlčková, managing director of Budweiser Budvar UK, said: “We’re delighted to be able to offer our unique Budvar Reserve to those discerning UK beer drinkers who enjoy stronger, premium beers on occasion. Budvar Original is the classic Czech lager for many UK beer lovers, and Budvar Reserve is another superb example of our brewers’ skill.”
Budvar Reserve is brewed using the finest Moravian malts, whole-cone Saaz hops and soft water drawn from an artesian well 300 metres below the brewery, before being matured in Budvar’s historic cellars for 200 days.
The result is a unique and complex beer. Retaining all the fresh drinkability of the flagship Budvar Original lager, Budvar Reserve’s extra-long maturation also brings a honeyed sweetness and rich malt body that perfectly balances the floral aroma and crisp bite of the noble Saaz hops.
Budvar Reserve is supplied in a brown glass 330ml bottle that reflects the new Budvar ‘Greetings from the Republic of Beer’ positioning, launched last year. The main label includes the description ‘Extra Matured Czech Lager’ and also includes the historic roundel of České Budějovice , while the neck label confirms it is “matured for 200 days at the National Brewery of the Czech Republic”.
Budvar brewmaster, Adam Brož says: “Budvar Reserve is a special, strong, cellar-aged beer