UK brewer Greene King is giving England football fans a reason to cheer with the launch
of a new beer to mark the 50th anniversary of England’s 1966 World Cup victory.
Bobby’ is a light blonde British beer dedicated to World Cup-winning England captain,
Bobby Moore and, in a nod to the 4-2 score of the 1966 final, has an ABV of 4.2%.
Emily Prince, senior brand manager at Greene King, said: “Bobby Moore’s appeal goes
beyond team affiliations and we believe ‘Bobby’ can be the definitive beer for football
fans, whoever they support.”
The beer was developed in conjunction with creative agency Brandpool and the
producers of the movie Bbbby, which launched this summer and honours the iconic
The film tells the story of the life of Bobby Moore through his family, friends and
fans, including Pele, Sir Geoff Hurst, Harry Redknapp, Ray Davies, Ray Winstone and
Russell Brand, mixed with previously unseen archive footage.
The look for the pump clip and beer mats was inspired by the movie logo.
John McWilliams, Joint Creative Director of Brandpool: “We’re thrilled to help create a
beer honouring a genuine sporting hero.”
The beer will be available in cask to pubs nationwide from 30 July, in time for the start of
the new football season.