American craft beer goes on booming
Added: Thursday, December 11th 2014
The Brewers Association in the United States, the trade association dedicated to small and independent American brewers, has looked back on how craft brewers fared in 2014.
“It’s remarkable to see how beer has evolved in the past century. Year over year we’re seeing tremendous growth in the craft beer sector and 2014 proved that craft beer is moving into the mainstream,” said Bart Watson, chief economist, Brewers Association. “Consumers are making a conscious choice to buy and try the plethora of options produced by small and independent craft brewers.”
Of note in 2014
- · U.S. brewery count returns to historic levels. In November, the United States passed the mark of 3,200 brewers in the country and the number of brewery licences reached the highest ever, topping 4,500 in the first sixth months of the year. Thirteen states (CA, CO, WA, OR, MI, NY, PA, TX, FL, WI, IL, NC, OH) now have more than 100 breweries each.
- · Breweries are opening at a rate of 1.5 per day. In addition, there are more than 2,000 breweries in planning.
- · Craft brewers were the growth point in the overall beer industry. In June 2014, craft brewers enjoyed 18 per cent growth by volume. Numerous data channels are showing continuing double-digit growth for craft in the second half of the year.
- · India Pale Ales (IPAs) remained the most favoured craft beer style. According to retail scan data, IPA is up 47 per cent by volume and 49 per cent by dollar sales, accounting for 21 per cent volume share of craft and 23 per cent dollar share of off-premise beer sales. Additionally, the style was the number one entered category at the Great American Beer Festival.
- · Variety packs had a strong year with craft beer lovers. Retail data also indicates that variety packs are up 21 per cent by volume and 24 per cent by dollar sales, equating to nine per cent volume share of craft and seven per cent dollar share.
- · Craft beer appreciators are becoming as diverse as craft beer itself. Data indicates that 38 per cent of households bought a craft beer in the past year versus 29 per cent in 2010. Additionally, women consume almost 32 per cent of craft beer volume, almost half of which comes from women ages 21-34. Hispanic populations are demonstrating increased craft engagement as well.
“More and more breweries will spur innovation, meaning there will be even more offerings on hand for beer geeks and beginners to enjoy,” Watson added. “Not to mention more opportunities to explore and support local breweries, which has a profound impact on the economy at the regional, state and national level.”
Note: Figures are a compilation of data provided by the Brewers Association, Symphony IRI and Nielsen. The Brewers Association will release a comprehensive annual analysis of craft brewer production in March 2015.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today's craft brewers and homebrewers.