Beer Background

New image for Roosters

Added: Tuesday, May 1st 2012

The new owners of Roosters Brewing Company in Knaresborough, North Yorkshire, have unveiled new images and branding for the brewery. Tom and Ian Fozard, who took over Roosters last year when Sean and Alison Franklin retired, have launched a new beer to complement the existing range.

Along with such regulars as Yankee and Wild Mule, new pump clips coincide with the arrival of Buckeye, a pale 3.5% session beer. The Fozards describe it as a lower strength beer that is nevertheless packed full of hop character and aroma.

YPA – Yorkshire Pale Ale – has been tweaked to a new strength of 4.1% to bridge the gap between Wild Mule (3.9%) and Yankee (4.3%). Yankee won gold medals in 2006 and 2008 in the World Beer Cup in the United States.

The brewery has a new slogan “Free Range from Yorkshire” to reflect the individuality and creativity associated with Rooster beers.

Ian Fozard is the former owner of specialist pub and bar company Market Town Taverns, also based in Knaresborough. He sold the company in 2011 to Isle of Man pub and brewing group Heron & Brearley, owners of Okells Brewery in Douglas.