Beer Background
Batemans (Bottle Beer Selection)
Vuelio Top 10 Blog 2020 Award
Comment

BBPA: wake up and smell the coffee

Added: Saturday, June 7th 2014

Simon Clarke

The BBPA -- British Beer & Pub Association -- still don't get it - the cat is out of the bag. Everyone knows beer is cheaper in the open, competitive, market place. They are making themselves look even more ludicrous trying to play the old scratched records. The BBPA members should just admit it, they know the tie will not survive if it has to truly compete unless they lower rents to compensate tied tenants for excessive tied product prices.

Evidence is freely available that beer is cheaper in the open, "free" market. Iin many cases tied tenants are paying almost twice the open market price for beer from their pub owning company.

The response to the consultation was disappointing in the sense that it does not contain the provisions to deliver the material and meaningful changes promised by the government. However, it will be a positive step to get something in the statute books to work on. The pubcos know this is a spring board for the real changes that are needed and will be keen to try and use all their minions to swallow the "soft touch" proposed which allows the gravy train to keep on chugging down the track.

No one asked for abolition of the beer tie, just the choice of being tied or not enabling the tied model to stand on its own two feet and survive on its own merits instead of ripping off tenants and customers. The groups genuinely representing tenants have always maintained that a Market Rent only option is the only tabled solution that stands a chance of delivering fairness and circumstances where a tied tenant is no worse off than if they were free of tie. A market-rent-only option is practically self-policing, giving the adjudicators time for other issues. It means that tenants have the pwoer to choose to abandon the tied model where it is undermining their chances of busienss success and theefore force the pub companies to make sure that the tied model they operate reamins fair and reasonable.

The legislation proposed if not firmed up simply ensures the health of the industry continues as it is -- terminal decline.

The opponents of legislation implementing a market rent only option understand that to maintain their buying power and continue to operate the model it would have to be fair. If the tied model is not operated fairly then tenants will choose to have a normal commercial rent only lease. It follows that with the market rent only option it is the tied model itself that dictates its destiny. If it is run fairly it will flourish, if not then it will be the model not the pubs that will slowly die out.

Reasonable return 

Any investor will expect a reasonable return that includes tenants of pubs. The speculative capital investment of a pub company in a property does not take priority over the capital, time and effort of a tenant. Pubs, their tenants and customers are not there to subsidies poor business decisions based on rapacious expansion plans and greed.

The use of the old saying the "grass is always greener" is laughable to most tied tenants -- sat on the sand like desert side of the tied fence. Where fairness exists business is booming, look at the craft beer explosion.

Thousands of tied pubs operating under fair terms would not need support as their businesses would be allowed to profit. As for beer prices over the bar, Wetherspoons demonstrate just how cheap beer could be if pub operators could purchase at the right price instead of the inflated tied price. 

Small individual tenants should be given the choice of being tied and "supported" or simply paying a commercial rent and supporting themselves on their profitability

 *Simon Clarke is a chartered surveyor specialising in licensed and leisure property. In 2005 he took over the Eagle Ale House in Battersea, South-west London, an Enterprise lease. He a member of the Fair Pint steering committee and has given evidence to hearings by the parliamentary Business & Enterprise Committee into the workings of pub companies. Simon's article has also been posted on the Publican's Morning Advertiser website.