Butcombe breaks records and goes for Olympic Gold with an American twist
Added: Monday, July 9th 2012
West Country brewer Butcombe has reported a major jump in sales for its draught and bottled beers this year. The brewery, based in Wrington near Bristol, has broken all records since it was established in 1978. In the period to May this year, production of beer increased by 18%, its own cider was up by 20% and total sales increased by 22% compared to the same period last year.
In May alone, Butcombe produce more than 3,000 barrels of beer while the bottled version of Butcombe Bitter is now the fastest-growing bottled ale brand in the country in a sector growing by 7%. Sales in the 21-strong managed pub estate increased by 3.3% compared to the same period in 2011.
Butcombe’s new beer, Adam Henson’s Rare Breed – launched last year in partnership with the Cotswold farmer and TV presenter – is now established as the brewery’s third permanent beer alongside Butcombe Bitter and Gold. The brewery is adapting Butcombe Gold (4.4%) in honour of the London Olympics: it’s lighter in colour and is made with the addition of American hops. Going for Gold is available throughout the West Country, via Fuller’s pubs in London and has been added to the Punch Finest Cask list.
Investment in the brewery has continued with more than £250,000 spent on new equipment and adding 4,000 additional square feet of warehousing.
The brewery’s beers are available in 1,000 outlets within a 75-mile radius of Bristol and the trading area for draught sales is being widened to cover Hereford & Worcester, Gloucester, Ross-on-Wye, Chipping Norton and Bourton.
The bottled versions of the brewery’s beers are now available in more than 540 supermarkets across the country. Butcombe has launched a dedicated bottled beer website – www.butcombebottles.com -- and will publish a Butcombe Cook Book in October.
*Main image shows Adam Henson (left) with Butcombe managing director Guy Newell.