Hops to get boost at major beer fest
Added: Thursday, February 16th 2017
Britain’s oldest brewer, Shepherd Neame, will exclusively unveil a world-first at its stand at Craft Beer Rising: HOPS360°, a virtual reality (VR) experience that allows people to step into a hop garden.
Shot in ultra-high-definition (4k), the 360° video will be shown on a VR headset throughout the three day event (23 – 25 February) at the brewer’s bar. The "godfather" of UK hop growing, Tony Redsel (below)l, takes viewers on a journey telling the story of British hops and gives them the chance to witness hop picking and drying firsthand.
HOPS360° also features augmented reality with drawings of famed Kentish hop varieties and historic photos of hop pickers knitted into the real-world environment. The film was shot at Parsonage Farm near Boughton in Kent, spiritual home to the famed East Kent Golding variety and just a few miles from Shepherd Neame’s historic Faversham Brewery.
Shepherd Neame head brewer, Richard Frost, explains more: “With Kent being one of only two major hop growing regions in the UK, we’re extremely lucky that we regularly visit a hop garden. However, most people won’t have had the opportunity to experience the three week harvest, so this is a chance for them to find out about our most vital ingredient wherever they are in the world.”
*Craft Beer Rising takes place at the Old Truman Brewery, Brick Lane, Whitechapel, London E1.